Outaouais Tourism board
Case study
Outaouais Tourism
Case study
A partnership built on trust and results
A partnership built on
trust and results
Project overview
Since 2022, we’ve collaborated on four seasonal campaigns to spotlight one of Quebec’s most underrated regions – The Outaouais.
Together, we created social-first content that inspired travelers to see the Outaouais through a new lens, from fall colours to summer adventures.
Our collaboration with Tourisme Outaouais has grown into a long-term partnership built on trust and consistent results.
Goal
Position Outaouais as a must-visit Quebec destination, close to Montreal but far from the crowds.
The objective was to highlight the region’s diversity and unique offerings, from outdoor adventure to relaxation and local culture.
Approach & Creative Vision
We developed a storytelling strategy focused on authenticity, seasonal relevance, and showcasing the region through the eyes of real travelers.
We’ve produced seasonal campaigns designed to showcase the region’s experiences, partners, and natural attractions.
Goal
Position Outaouais as a must-visit Quebec destination, close to Montreal but far from the crowds.
The objective was to highlight the region’s diversity and unique offerings, from outdoor adventure to relaxation and local culture.
Approach & Creative Vision
We developed a storytelling strategy focused on authenticity, seasonal relevance, and showcasing the region through the eyes of real travelers.
We’ve produced seasonal campaigns designed to showcase the region’s experiences, partners, and natural attractions.
Each campaign explored a distinct facet of the Outaouais:
Summer 2022
A 2-part series. A blend of adventure and relaxation, capturing canoe-camping, Quebec’s largest outdoor spa, and cozy cocooning experiences.
Fall 2023
A focus on unique stays and nature-immersive activities. From Mongolian yurt accommodations to cabins near wildlife, hikes in ancient forests, waterfalls, wine tastings, and gastronomy in the Petite Nation.
Summer 2025
A slow-travel road trip through the Pontiac along Route 148.
We explored the itinerary in an electric campervan, spotlighting hidden stops, local experiences, and van-life culture.
Each campaign explored a distinct facet of the Outaouais:
Summer 2022
A 2-part series. A blend of adventure and relaxation, capturing canoe-camping, Quebec’s largest outdoor spa, and cozy cocooning experiences.
Fall 2023
A focus on unique stays and nature-immersive activities. From Mongolian yurt accommodations to cabins near wildlife, hikes in ancient forests, waterfalls, wine tastings, and gastronomy in the Petite Nation.
Summer 2025
A slow-travel road trip through the Pontiac along Route 148.
We explored the itinerary in an electric campervan, spotlighting hidden stops, local experiences, and van-life culture.
Results
- Delivery of high-quality photography and video assets used across Tourisme Outaouais’ marketing channels
- Increased regional visibility through our social content, blog articles, and YouTube features
- Strong participation and engagement in the 2025 road-trip contest
- Expanded partnership scope over multiple years based on performance and trust
Deliverables
Influencer campaigns, photo and video licensing, YouTube integrations, and sponsored blog coverage.
Results
- Delivery of high-quality photography and video assets used across Tourisme Outaouais’ marketing channels
- Increased regional visibility through our social content, blog articles, and YouTube features
- Strong participation and engagement in the 2025 road-trip contest
- Expanded partnership scope over multiple years based on performance and trust
Deliverables
Influencer campaigns, photo and video licensing, YouTube integrations, and sponsored blog coverage.
Lifestyle photography
Lifestyle photography
Short-form videos
Short-form videos
Long-form videos
Long-form videos
Testimonial
I’ve had the pleasure of working with Carine and Derek over the past four years. We’ve appreciated the quality of their work, their openness, their professionalism and their passion for what they do.
That’s why we’ve hosted them on 4 separate media tours, and why we’ve also purchased many of their beautiful photographs.
I highly recommend working with them; you won’t be disappointed, they’ll exceed your expectations.
Annie Leveillée
Tourism Media Relations Representative, Tourisme Outaouais
Other tourism board partners
Other tourism
board partners
Photography
Photography
