HIKE Armenia & @WeDidItOurWay
CREATING ORIGINAL & CINEMATIC CONTENT TO PROMOTE HIKING IN ARMENIA
LET’S SHOW THE WORLD WHAT THEY’RE MISSING
We know what makes Armenia and hiking here so special, but does the rest of the world know it?
We combine our unique skills to highlight Hike Armenia’s offering to be enticing and inviting for future travelers by telling compelling stories that transpose travelers to a new region in the world.
We want to give you the most value possible within your budget, while ensuring your goals are met and your vision comes to life.
HIKE ARMENIA PROPOSAL
After discussing your objectives with you, we know we can help you promote Armenia as a hiking ecotourism destination for everyone to discover, whether Armenian, diasporan or other.
Our unique storytelling skills, as well as our ability to shoot cinematic footage, will allow us to capture the beauty of the regions where the hikes take place. We will also be able to tell the stories of the different hosts, guesthouses and businesses in the region to help promote each area and highlight what makes each place unique.
We’ll always ensure that it is clear that Hike Armenia, the app and the organization, are the best ways to live these unique experiences.
One of the best ways to bring these stories and regions to light is by creating long and short form video content and photos that can live on social media and Hike Armenia’s website. By repurposing existing footage, we’ll be able to ensure each piece of content is optimized for the platform it’s being shared on.
The highlights from each region, as well as some additional footage can then be combined to create one big promotional video to showcase the new Armenian National Trail.
We have many ideas on how we can do this. Of course, the best way to do this is by having another conversation to see how we can best align with your objectives. Here is a quick summary of the content we can create:
- Long-form Youtube videos, in vlog style or more cinematic, that showcase the region, the different hikes, some of the guesthouses and hosts, businesses, activities. These will highlight the best things to discover in the area
- Repurpose the regional Youtube videos to create unique short-form videos that showcase 1 aspect of them, while tying it in with the use of the Hike Armenia app.
- A promotional video to launch the Armenian National Trail, from its conception to bringing it to life, to hiking it.
- Adventure & lifestyle photography to be used on social media and your owned media channels.
PORTFOLIO
LONG FORM VIDEOS
When you’re looking to create videos that highlight different aspects of Hike Armenia’s offering, long-form videos are the way to go! These videos are great to use on your website, your social platforms and for advertising purposes.
Longer videos can entice future travelers with aspirational dreams to travel and enjoy everything you have to offer – from the app to the hikes to the guesthouses and everything in between. They can also tell a larger story that brings your brand to life.
SHORT-FORM VIDEOS
In today’s world, nothing gets more attention than short-form videos. Did you know that online video makes up 82% of all internet traffic in 2023? And it will only increase in the years to come!
Don’t miss out on the trend. We can help you create beautiful short-form videos that will engage your desired clientele and showcase what makes your offering so special.
These can be used in an inspirational way to give future hikers a glimpse into the experiences you offer and will leave them wanting more! Or they can be more informational about what they can expect on the trails in the villages. Luckily, we’ll have you covered when they’re ready to take action.
PHOTOGRAPHY
Professional photography works wonders. It helps highlight the best parts of your offering and allows future hikers to envision themselves enjoying their next trail.
Through lifestyle and adventure photography, we’re able to help you create a gallery that can live on your website and your social media channels. Let’s show your future travelers what they’re missing out on!
BLOG ARTICLES
In terms of travel planning, over 80% of people plan their trips through travel blogs like ours. 70% of people prefer learning about a destination from a trusted blog compared to paid or sponsored advertisements or content.
Our blog traffic is 91% from organic searches, meaning the people coming to our site are looking for exactly what we’re writing about. Getting over 25,000 pageviews a month, our blog is an excellent way to draw future visitors to your destination.
Many of our articles rank first on Google a short time after being published. Our in-depth knowledge of SEO will allow you to gain more visibility with well-written articles highlighting your space. We can also create high-traffic articles for your website to build your domain authority.
Best of all, this content is ever-green, meaning that it will continue to generate visibility for your destination for years to come. Plus, our articles are updated periodically to ensure they keep their high rankings on Google.
We offer a variety of article types that will help you be more visible to your ideal audience.
Here are a few examples:
The top 10 best hikes in the Eastern Townships
The Eastern Townships are one of our favorite places to explore in Quebec, especially when it comes to hiking trails and epic road trips. There's so much to do here considering how gorgeous the landscape is. Nestled in the mountains, with deep and beautiful valleys,...
This is one of our most popular pages in the summer months. Strongly tied to another page we’ve created for the best activities in the Eastern Townships of Quebec, which is in our Top 5 viewed pages year-round.
13 amazing hikes near Montreal, less than 2 hours away from the city
Here are the 12 best hikes near Montreal. Discover these amazing hiking trails, less than 2 hours away from Montreal. Perfect for nature getaways.
One of our top pages. Garnering an average of 1,000 monthly views and shared over 125 times since being published less than 2 years ago.
20 places to visit in Armenia that aren’t churches – The best attractions in Armenia
Armenia is an ancient country, with tons to see and do. Most concentrate on the churches, but we found 15 awesome things that are not churches
One of our most viral pages to date. Shared over 4000 times on social media. Continuously updated with new activities and locations to stay relevant
The best things to do in Charlevoix, Quebec – your full travel guide
Here are the 13 best things to do in Charlevoix, one of Quebec’s best regions. All the activities to do in the summer, winter or year-round.
Days after publishing this article, we got a comment that sums up why we do this:
“I’ve perused so much information about what to do, where to eat & stay, but must say your website is perhaps the most concise, especially regarding hiking. We received the hiking guide from Charlevoix’s Tourism agency and while it’s certainly comprehensive, it’s so complex, hard to make choices among the many listed hikes when our time is limited to just five days, all the more reason why we’re so happy to read your recommendations. Thank you for all your wonderful & generous notes!”
PLATFORM STATS
TOURISM BRANDS WE HAVE WORKED WITH
TESTIMONIALS
HERE’S YOUR TEAM
Carine
Marketer & Brand creator
For the last 20+ years, Carine has worked in Montreal’s largest marketing agencies, on national and international clients in multiple industries. She combines her strengths in strategic thinking and creative vision to everything she does!
Carine understands the thought process behind the consumer’s purchase journey and is able to turn that into a creative concept that best engages them, all the while ensuring your marketing objectives are met.
Derek
Videographer & photographer
Derek is the man behind the camera. He has honed his craft over the past 7+ years by creating beautiful photos & videos that sell the travel lifestyle to a broader audience.
Whether it’s snapping beautiful pictures, creating engaging videos, or using his drone to capture breathtaking views, his attention to detail will make your destination stand out amongst the rest.
@WeDidItOurWay
The sum of our parts
World travelers. Adventure-seekers. Storytellers.
Relatable. Creative. Fun to be around and to work with.
We have been called all of these things, and that’s just scratching the surface. Our work is our passion. So is living life to its fullest. And protecting this beautiful planet we all share.
Together, we combine our strengths to bring your vision to life. We create stunning content that engages audiences, informs those interested in taking the next step, and creates sales for you.
We thrive best when telling unique stories, and sharing our love of exploring off-the-beaten-path locations in a sustainable and ethical way. As world travelers, we offer a distinctive perspective and understanding in the ecotourism space.
OUR GEAR
Fujifilm XT-3
GoPro Hero 10
iPhone 14 Pro
K&F Concept ND filter set
DJI mini 3 Pro kit
Fujinon XF55-200mm F3.5-4.8
Samyang 12mm F2
Rode Wireless GO 2
Rode Lavelier GO
LINKS TO OUR PLATFORMS
HIKE Armenia & @WeDidItOurWay
CREATING ORIGINAL & CINEMATIC CONTENT TO PROMOTE HIKING IN ARMENIA
LET’S SHOW THE WORLD WHAT THEY’RE MISSING
We know what makes Armenia and hiking here so special, but does the rest of the world know it?
We combine our unique skills to highlight Hike Armenia’s offering to be enticing and inviting for future travelers by telling compelling stories that transpose travelers to a new region in the world.
We want to give you the most value possible within your budget, while ensuring your goals are met and your vision comes to life.
HIKE ARMENIA PROPOSAL
After discussing your objectives with you, we know we can help you promote Armenia as a hiking ecotourism destination for everyone to discover, whether Armenian, diasporan or other.
Our unique storytelling skills, as well as our ability to shoot cinematic footage, will allow us to capture the beauty of the regions where the hikes take place. We will also be able to tell the stories of the different hosts, guesthouses and businesses in the region to help promote each area and highlight what makes each place unique.
We’ll always ensure that it is clear that Hike Armenia, the app and the organization, are the best ways to live these unique experiences.
One of the best ways to bring these stories and regions to light is by creating long and short form video content and photos that can live on social media and Hike Armenia’s website. By repurposing existing footage, we’ll be able to ensure each piece of content is optimized for the platform it’s being shared on.
The highlights from each region, as well as some additional footage can then be combined to create one big promotional video to showcase the new Armenian National Trail.
We have many ideas on how we can do this. Of course, the best way to do this is by having another conversation to see how we can best align with your objectives. Here is a quick summary of the content we can create:
- Long-form Youtube videos, in vlog style or more cinematic, that showcase the region, the different hikes, some of the guesthouses and hosts, businesses, activities. These will highlight the best things to discover in the area
- Repurpose the regional Youtube videos to create unique short-form videos that showcase 1 aspect of them, while tying it in with the use of the Hike Armenia app.
- A promotional video to launch the Armenian National Trail, from its conception to bringing it to life, to hiking it.
- Adventure & lifestyle photography to be used on social media and your owned media channels.
PORTFOLIO
LONG FORM VIDEOS
When you’re looking to create videos that highlight different aspects of Hike Armenia’s offering, long-form videos are the way to go! These videos are great to use on your website, your social platforms and for advertising purposes.
Longer videos can entice future travelers with aspirational dreams to travel and enjoy everything you have to offer – from the app to the hikes to the guesthouses and everything in between. They can also tell a larger story that brings your brand to life.
SHORT-FORM VIDEOS
In today’s world, nothing gets more attention than short-form videos. Did you know that online video makes up 82% of all internet traffic in 2023? And it will only increase in the years to come!
Don’t miss out on the trend. We can help you create beautiful short-form videos that will engage your desired clientele and showcase what makes your offering so special.
These can be used in an inspirational way to give future hikers a glimpse into the experiences you offer and will leave them wanting more! Or they can be more informational about what they can expect on the trails in the villages. Luckily, we’ll have you covered when they’re ready to take action.
PHOTOGRAPHY
Professional photography works wonders. It helps highlight the best parts of your offering and allows future hikers to envision themselves enjoying their next trail.
Through lifestyle and adventure photography, we’re able to help you create a gallery that can live on your website and your social media channels. Let’s show your future travelers what they’re missing out on!
BLOG ARTICLES
In terms of travel planning, over 80% of people plan their trips through travel blogs like ours. 70% of people prefer learning about a destination from a trusted blog compared to paid or sponsored advertisements or content.
Our blog traffic is 91% from organic searches, meaning the people coming to our site are looking for exactly what we’re writing about. Getting over 25,000 pageviews a month, our blog is an excellent way to draw future visitors to your destination.
Many of our articles rank first on Google a short time after being published. Our in-depth knowledge of SEO will allow you to gain more visibility with well-written articles highlighting your space. We can also create high-traffic articles for your website to build your domain authority.
Best of all, this content is ever-green, meaning that it will continue to generate visibility for your destination for years to come. Plus, our articles are updated periodically to ensure they keep their high rankings on Google.
We offer a variety of article types that will help you be more visible to your ideal audience.
Here are a few examples:
The top 10 best hikes in the Eastern Townships
The Eastern Townships are one of our favorite places to explore in Quebec, especially when it comes to hiking trails and epic road trips. There's so much to do here considering how gorgeous the landscape is. Nestled in the mountains, with deep and beautiful valleys,...
This is one of our most popular pages in the summer months. Strongly tied to another page we’ve created for the best activities in the Eastern Townships of Quebec, which is in our Top 5 viewed pages year-round.
13 amazing hikes near Montreal, less than 2 hours away from the city
Here are the 12 best hikes near Montreal. Discover these amazing hiking trails, less than 2 hours away from Montreal. Perfect for nature getaways.
One of our top pages. Garnering an average of 1,000 monthly views and shared over 125 times since being published less than 2 years ago.
20 places to visit in Armenia that aren’t churches – The best attractions in Armenia
Armenia is an ancient country, with tons to see and do. Most concentrate on the churches, but we found 15 awesome things that are not churches
One of our most viral pages to date. Shared over 4000 times on social media. Continuously updated with new activities and locations to stay relevant
The best things to do in Charlevoix, Quebec – your full travel guide
Here are the 13 best things to do in Charlevoix, one of Quebec’s best regions. All the activities to do in the summer, winter or year-round.
Days after publishing this article, we got a comment that sums up why we do this:
“I’ve perused so much information about what to do, where to eat & stay, but must say your website is perhaps the most concise, especially regarding hiking. We received the hiking guide from Charlevoix’s Tourism agency and while it’s certainly comprehensive, it’s so complex, hard to make choices among the many listed hikes when our time is limited to just five days, all the more reason why we’re so happy to read your recommendations. Thank you for all your wonderful & generous notes!”
PLATFORM STATS
TOURISM BRANDS WE HAVE WORKED WITH
TESTIMONIALS
HERE’S YOUR TEAM
CARINE
Marketer & Brand creator
For the last 20+ years, Carine has worked in Montreal’s largest marketing agencies, on national and international clients in multiple industries. She combines her strengths in strategic thinking and creative vision to everything she does!
Carine understands the thought process behind the consumer’s purchase journey and is able to turn that into a creative concept that best engages them, all the while ensuring your marketing objectives are met.
DEREK
Videographer & photographer
Derek is the man behind the camera. He has honed his craft over the past 7+ years by creating beautiful photos & videos that sell the travel lifestyle to a broader audience.
Whether it’s snapping beautiful pictures, creating engaging videos, or using his drone to capture breathtaking views, his attention to detail will make your destination stand out amongst the rest.
@WeDidItOurWay
The sum of our parts
World travelers. Adventure-seekers. Storytellers.
Relatable. Creative. Fun to be around and to work with.
We have been called all of these things, and that’s just scratching the surface. Our work is our passion. So is living life to its fullest. And protecting this beautiful planet we all share.
Together, we combine our strengths to bring your vision to life. We create stunning content that engages audiences, informs those interested in taking the next step, and creates sales for you.
We thrive best when telling unique stories, and sharing our love of exploring off-the-beaten-path locations in a sustainable and ethical way. As world travelers, we offer a distinctive perspective and understanding in the ecotourism space.
LINKS TO OUR PLATFORMS